At Songfinch, UGC wasn’t just a marketing tool—it was the foundation of our entire business. We built our brand by showcasing the raw, emotional experience of receiving a custom song: the suspicion, the shock, the disbelief, the happy tears, the moments that left people speechless. With the viral success of our song reveal series, UGC became the driving force behind both our performance advertising and organic social growth, shaping how we connected with our audience and converted new customers.
I played a key role in sourcing creators, ideating concepts, writing scripts, and shooting and editing content myself. By balancing quick, trend-driven moments with strategic, brand-aligned storytelling, I developed high-performing assets that highlighted our incredible artist roster—their accolades, their personalities, and the undeniable talent that made every song special—while keeping us credible in the age of AI song generators and fueling customer acquisition across paid and organic.
I still know way too many of these songs by heart.