McDonald's – MacCoin & Frylus Campaigns

I edited two unique McDonald’s projects, each designed to be buzzy. The first was a press release video for the MacCoin, celebrating the 50th anniversary of the Big Mac with a limited-edition global currency that you could exchange for, you guessed it, a big, juicy Big Mac. The second was a series of playful social videos for the Frylus—a tongue-in-cheek promotional stylus shaped like a French fry, released for National Selfie Day.

Both projects required seamless pacing and a deep understanding of McDonald’s brand voice—balancing fun, nostalgia, and, well… a French fry-shaped stylus.