Songfinch Make A Moment

For this CTV campaign, I reimagined our typical user-generated song reveal videos in a controlled setting, allowing for greater creative flexibility while preserving the authenticity that makes these moments special. With a budget under $10K, I directed, produced, shot, and edited the campaign, crafting a format that captured raw, emotional reactions within a tight runtime.

The biggest challenge was keeping one half of the couple unaware that they were about to hear a custom song about their life. I worked closely with both the couples and the artists to ensure each song felt deeply personal, making the reveal as organic and impactful as possible. The final result is a series of intimate, tearful moments—genuine reactions that showcase the power of custom music and storytelling. Seeing how this experience brought each couple closer made this one of projects I'm proudest of. It also became an overall top performing ad in the account across paid channels ndb.